Helping companies succeed in a B2B environment
"How to create a competitive advantage?" is often talked about among managers, boards, CEOs or business owners. If the answer sounds similar "...to create competitive advantage, leverage your core competencies in this hyper competitive environment and create shareholder value", it sounds very smart. Please let me know what that means! At the end of the day, how will it help the company to have higher prices or lower cost???
If you are interested in ways to have higher prices or lower cost, we should talk about developing your strategy.
ABOUT ME
CSSW Global Ltd. helps companies reach new successes by bringing experience and knowledge of the B2B environment to the benefit of its clients. Thomas Clemens, born and educated in Germany and the United States, he assists businesses through consulting and advisory in the areas of strategy, marketing, planning and business development.
AUTHENTICITY
CONTINUOUS LEARNING
INCLUSIVITY
CREATIVITY
CORE VALUES
EXCELLENCE
ORIGINALITY
STRATEGIC
PLANNING
Strategic planning is oftentimes a misunderstood process. Strategic planning is, at the core, the ability to gather conflicting information or data and find patterns. These pattern point to the true problems of businesses. Recognizing and facing the problem (s) in an unmasked fashion, is the first step of the strategic planning process.
CONTROLLING
Assessing the financial situation and associated risks of a company are performed through a series of calculations typically done by financial institutions. Such calculations and determination of industry typical KPIs help owners understand and evaluate the best course of action and help determine the economic vitality of their business investment.
MARKETING & BUSINESS DEVELOPMENT
Marketing and business development are expensive business functions, yet they are as important as production or research and development. It takes experts in marketing and business development to reach new potential clients and existing customers – online and offline in an B2B or B2C environment.
INTERIM MANAGEMENT
Interim management solutions are for businesses in transition or crisis that occur because of sudden and unplanned changes in management, ownership or business environment. Stepping into the leadership role at a company during a time of uncertainty ensures the continuation of the business and the beginning of the stabilization process. Independent in thinking and looking to accomplish the goals at hand, interim management is a tool for business owners to ensure their wishes are implemented.
ECONOMIC DEVELOPMENT
Economic development is an interdisciplinary function of site location analysis, real estate, human resources and relationships to governmental entities or non-governmental organizations. Selecting the optimal location to do business ensures that the framework is set to succeed.
QUALIFICATION & SKILLS SUMMARY
High impact B2B experience in a multitude of industries
Independent eye and independent thinking
Easily adaptable to change on short notice
Industry insight and research capabilities
Strategic planning, marketing, business development skills
EMPLOYMENT & EDUCATIONAL BACKGROUND
1998-2001
Old Dominion University — Norfolk, Virginia
2002-2016
Hampton Roads Economic Development Alliance — Norfolk, Virginia
2016-2018
Gainesville Area Chamber of Commerce — Gainesville, Florida and
Wells Fargo’s Business Banking — Norfolk, Virginia
Nelson Artz, CEO
Nelson Artz Group GmbH & Co.
Germany
"Thomas provides valuable assistance with his insight and candid feedback. It helps us to succeed with our business in the United States."
Robert Kuss, LL.M. oec.
KUSS LAW
Germany
The United States continues to be an important market for our claims services.
Thomas Clemens is skillfully guiding us with brand awareness strategies and meeting new customers.
Bob Wilson, President
Bob Wilson & Sons
Canada
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INSIGHT
April 8, 2021
Reaching customers in the B2B (business to business) environment has always been difficult. After more than a year since the begin of the pandemic, sales and marketing professionals are even more challenged to reach new customers and maintain relationships with their existing customers. As decision makers continue to work from home, reaching them with messages that raise the brand awareness, is a new task for marketing and sales professionals.